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Alex Perry ISA 2017 Distinguished Service Award Winner
Alex Perry

Alex Perry , Right Way Signs CEO, Receives Distinguished Service Award From Illinois Sign Association

Alex Perry, CEO of Right Way Signs of Chicago, was presented a Distinguished Service Award from the Illinois Sign Association at the Illinois-Wisconsin Annual Fall Conference on Sept 12 at Lake Lawn Resort, in Delavan Wisconsin.

As a member of the Illinois Sign Association and International Sign Association, Perry was relatively new to the sign, graphics and visual communications industry when he encountered the maze-like permitting process in the Windy City. His refusal to accept the status quo led to a coalition that worked for many months to streamline the permitting process.

Perry’s work also earned him the recognition as the first ISA Sign Code Champion, presented during the International Sign Expo 2017, in Las Vegas, this past April. Sign Expo is the sign, graphics and visual communications industry’s leading trade show and conference. Perry, a former state Chamber of Commerce executive, knew the power of alliances. When it came to changing the permitting process, he found that many of his peers also were stymied by Chicago’s rules. Perry brought in the Illinois Sign Association and the International Sign Association to work on the issue. In 2016, the Chicago City Council signed a new process into law—reducing the time spent on the permitting process by 30-40 percent, Perry estimated.

“Unreasonable sign codes and difficult permitting processes prevent sign, graphics and visual communications companies from creating products and, more importantly, prevent businesses from succeeding with this highly effective form of marketing,” said David Hickey, vice president of advocacy for the International Sign Association. “We rely on members like Alex working in their local communities throughout the U.S. and Canada to effect change. Alex is the epitome of that—tackling an entrenched issue in a city known for its layers of bureaucracy.”

The Illinois Sign Association (ISA) was formed 48 years ago to improve and advance the advertising sign industry, to elevate the standards of sale, manufacturing, installation and service, and to establish a high regard for technical competence. ISA also strives to promote the public relations image for sound advertising and serves the best interests of the community. The association is an affiliate of the International Sign Association headquartered in Alexandria, Virginia.

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